Newspaper Advertising and marketing
With the development of electronic media in India, the advertising and marketing in India has changed phenomenally, the days of Shunu Sen and Alyque Padamsee brainstorming over one "Lalita jee" ad is gone, in last 2 years India has taken jump in advertising and marketing, with expanding middle class and also consumerism, MNCs are going into due to enhance in FDI and same time regional gamers in FMCG, Electronic devices, and solution markets has caused change in the structure. Dealing with a large middle class, these firms are still depending on print service providers, particularly News paper, to reach to the their TG, go to SEC (Socio Economic Course) A+, A, B+, etc, Newspapers as a tool for marketing in India is still noticeable and also growing strong, Despite the fact, we have myriad of Information networks, radio networks, sites and other means of Mass communication yet to get to a commoner and also tell him about a product, the safest and certain way is Paper Advertising. (image: https://media1.picsearch.com/is?uV6M4FUjgwTiueRQzmD7ntdEgCYdFhfd-_J8J19Uy3M&width=1214)
Over the period of time, Paper marketing has altered in their appearance, technique, colors, and layout. Whether it is developing an advertisement, guiding a photo shoot or organizing an entire media campaign, newspaper business can do it for you. They have assembled favorite ads, pamphlets, directories and also e-newsletters for their customers, to give a suggestion of what can be done.
Nowadays Newspapers are not just offering international or regional indian news on sporting activities, geo-politics, education and learning, criminal offense, etc, but there are some newspapers which have carved a specific niche for them, discussing "Impact", a print venture of www.exchange4media.com (which is the most visited web site for advertisement news, sights and change in entertainment Industry), is not such as any other newspaper, it gives you info on Ad Industry, talks about that's who of ad globe, speak about TV Industry, Manufacturing Residences, jobs, people. And so on. Like "Pitch", another remarkable publication by www.exchange4media.com, "Influence" has most definitely has influence on minds of young ad professionals and also big deals of the Industry.
There are no potential competitors of "Impact", though there are a couple of even more print Journals speaking about the same, but content smart Effect has clearly taken a large lead.
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